A residential scheme on the south bank, photographed over a single morning before the site opened.
We worked the east elevation as the light came round, then moved inside for the lobby and two show apartments. The aim was to show the building the way residents would meet it: calm, generous, and true to the brick and bronze it is built from.
The set was finished in our studio for the launch. Colour balanced, the sky held, and the small distractions of a live site cleaned away, frame by frame.
Drag to compare the frame as shot with the finished plate.
The launch needed a set that would carry across the hoardings, the brochure and the site, and still hold up in print at scale. We planned the shoot around the light: the elevation first thing, interiors through the middle of the day, and a last pass as the building warmed up in the afternoon.
Everything was retouched and colour-matched in the studio, so the whole set reads as one project rather than a run of separate frames. The finished images now run in the client's marketing and in the press coverage that followed.
